A sports events company

At Sportmadness, as a sports events company, we design, organize and execute events for companies, public administrations, institutions and individuals. We take care of the experience of the participants and the spectators of the events so that the connection is total. To do this, we apply a common denominator to all our events that is rooted in a clear and well-defined operating methodology.

It all starts with knowing the customer and your market. We want the sporting event to be a platform to connect with your client, taking advantage of the positive experience that sport generates in all of us.

In this way, we analyze your clients to understand them, identifying the sport that best suits their profile, and designing the sporting event around its characteristics and objectives. For this we have experts in Design Thinking, a revolutionary methodology that puts the user at the center of everything to ensure that the experience is unsurpassed.

As a sports events company, we take care of the user experience.

Depending on your objectives with this event, and the peculiarities of your target client, we offer you a wide portfolio of sports services that can be grouped into the following groups:


We organize all kinds of tournaments, leagues and competitions. Our goal as a sporting events company is to guarantee that the user feels like a star, thanks to an experience that takes care of every detail of their journey. In addition to this, we put the focus on the spectators by designing moments that capture their attention and create an atmosphere of celebration.


In addition to sporting events, in which the user actively participates in sporting activity, there is another modality capable of falling in love and these are exhibitions. We organize exhibitions of all kinds, with professional athletes and specialists who manage to capture the attention of the viewer, that impresses and connects you thanks to a special moment.


We understand by Masterclass a sporting event in which the user receives a face-to-face class in some sporting subject from an expert. If we also get this expert to have good media coverage, the dissemination and impact of our event will be even greater. The masterclass possibilities are various: Pilates, yoga, spinning ... Fun experiences that have the possibility of bringing together a large number of users to enjoy their favourite sport together.


Racing is a classic due to its massive capacity and popularity. The possibilities of this type of event are endless since they can be done on foot, by bicycle, with skates ... even with your dog! It all depends on the theme that we want to give it to achieve a better fit with your type of client.

...Tailor-made events

We have sporting events of all kinds ready to run, but the most important thing we have is our flexibility and ability to listen to you and act. Tell us what exactly you need and we will take care of organizing that event for you.

What makes us different?

Our sporting events company differentiates itself through:

  • Comprehensive management: we know the headache of having to organize an event with several interlocutors. At Sportmadness we take care of all the management of your event from start to finish. We have our own design methodology for sporting events, we have a Sports Digital Marketing department, and we work with top-level suppliers to take care of the quality of the event. You just have to talk to us!
  • Technology: we know the potential of technology both to revolutionize the user experience and to optimize the internal management of our projects. We have our own software developed for the management of sports projects, we are experts in creating websites with digital payment channels, we have an App to connect you with the user ... technology at your service!
  • Scope: our network allows us to combine centralized management with the local knowledge of our delegations, led by sports entrepreneurs with a broad command of sports activities in their area. Working with us you will be able to see your event come true in several venues simultaneously and homogeneously!
  • Sustainability: we are concerned about the environment and we know the impact that a sporting event can have on it. We draw up a Sustainability Plan for each event by which we carefully choose our suppliers, guarantee proper waste management or minimize energy consumption, among other things. We do our bit to the cause!

Organise your sports event with us!

Connect with your customers through sport

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