Run for a purpose

Ecologics, a Peruvian company focused on sustainability, organized a race to promote responsible waste management habits. Across 10 routes in the Jesús María district, participants collected litter during the run, finishing at a recycling station. More than 300 runners took part, collecting 170 kg of waste. Supported by public institutions and sponsors such as Herbalife, the event generated an estimated media impact valued at $75.000, highlighting the role of sport in driving environmental movements.