The client
The Town Council of Villa de Moya, a town located in a unique setting on the island of Gran Canaria, wanted to do something special in the Fontanales neighbourhood for the San Bartolomé festivities.
Tired of the typical village festivals, the idea was to stimulate the population through sport to offer a special experience.
The project
After analysing the context of the situation and the target audience of the town council, Sportmadness designed a colour race that would run through the streets of Fontanales, bringing together adults and children to have a great time.
With this objective of celebration for everyone in mind, two routes of 0.6 miles (for children up to 10 years old) and 2.5 miles (for the rest of the ages) were created, deleting the timing in this type of race to allow the attendees to complete it enjoying at their own pace.
The event kicked off with a Zumba area at the start of the race which helped to warm up the body at the best pace. Afterwards, coloured powders flooded the streets, with throws at the start-finish and all along the course, creating a unique festive atmosphere. To conclude, a big water party at the finish line to enjoy a well-deserved paella!
The results
A party full of colours and fun.
The flexible format of the event gathered people of all ages and profiles in a party with more than 400 attendees. The commitment to quality graphic material also ensured that the repercussion of the event was maximum, with numerous appearances in local and provincial press.
Above all, we are left with the feedback of all the inhabitants of this small village of Las Palmas who saw how their Town Hall surprised them, bringing this popular festival to their streets.
