The client
”Run with Galbán" is a project designed for the Association of Families of Children with Cancer of Asturias in Spain which already had five previous editions and whose main objective is to raise funds through the celebration of a mass march.
The project
The challenge was to organize a popular march with a low participation price that would be
held simultaneously in all the councils of Asturias and make the cause visible through the characteristic orange colour of the Association's t-shirt.
The results
The event was a huge success in all Asturias and the client was very satisfied with the final result. We’ve got the participation of more than 40.000 people (+12% growth from previous years), 73 councils, and a record was reached in fundraising for the association.
