Football Factory World Cup

An innovative football World Cup-themed tournament to promote the opening of a new store

Futbol Factory

The client

Football Factory is one of the leading stores worldwide of Spanish football.   In June 2018, they opened a new physical store in the city centre of Madrid and contacted us to see how they could promote this new opening and boost the sale of national team t-shirts, with the 2018 FIFA World Cup in Russia just around the corner.

The project

After analysing the country distribution of the foreign population living in Madrid within a 1km range around the location of the new store, an Amateur 7-a-side Football Tournament was designed to allow these customers to "feel like national football players" for a weekend.   Sportmadness was in charge of the integral management of the project, with a strong focus on replicating the professional football experience at an amateur level. In this way, the event equipped with customised kits, prizes for the best players and a careful aesthetic that transferred the Futbol Factory brand to this event.
organización eventos deportivos

The results

A brand close to its customers and present throughout their experience.   Before the event, several digital campaigns were managed on social media to generate traffic, exposure and anticipation with a total impact of more than 200,000 users, also increasing in-store traffic through the delivery of the official tournament kits.   During the event, Futbol Factory brand was present through different channels and key moments (photocall and promotional tarpaulins, screen-printed kits, official communications, prizes...) achieving a 360º experience.   After the tournament, the official press report was published, appearing in various media and an official aftermovie was created, which was also widely distributed.

Do you want more information?

  • Hidden
    DD slash MM slash YYYY
  • Hidden
Scroll to Top