PC Componentes gaming chair race

An epic competition for eSports lovers


The client

At Sportmadness Madrid West branch we had the opportunity to collaborate in this event organized by NOOB, the creative and audiovisual production agency of the Webedia group, for the leading Spanish technology ecommerce, PC Componentes. 

The project

It was a competition held at the Carlos Sainz Karting Circuit in Madrid in which participants performed several tests of skill, speed and teamwork on Forgeon chairs. In total, 40 participants were chosen to compete from among more than 5.000 entries. The top 4 finishers received prizes such as computers, monitors, and gaming chairs.

The results

The participants were delighted with such a fun and innovative event, giving them the opportunity to enjoy a different experience with some of their favorite streamers and youtubers. For PC Componentes it was an event that was very much in line with its brand DNA, as it highlighted passion, enthusiasm, speed and desire to excel along with its commitment to offering the best computer and gaming products. 

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