Sports event management: how to organise a sporting event in the UK

Organising a sporting event in the UK requires careful planning, attention to details, and a solid understanding of the local sports landscape.  

how to organise a sporting event in the UK

In this article, we will explore the key steps involved in successfully organising a sports event in the UK. Whether you represent a company, organisation, or public administration, Sportmadness is here to assist you throughout the process.  

But before that, let's delve into the importance of sports events and the trends shaping the landscape in the UK.

Importance of sports events and trends in the UK

Sports events play a vital role in promoting physical activity, fostering community engagement, and boosting tourism in the UK. They bring people together, create a sense of camaraderie, and contribute to the overall well-being of individuals and communities.  

According to Sport England, the number of people in England participating in sport at least once a week increased from 35.6% in 2011 to 36.9% in 2012, the year of the London Olympics and Paralympics. This is an increase of over 775,000 people. 

Spectatorship of sports events in the UK has also increased over the past decade. For example, the average attendance at Premier League football matches has increased from 35,765 in the 2011/12 season to 38,693 in the 2021/22 season. 

This increase in participation and spectatorship can be attributed to a number of factors, including the hosting of major sporting events in the UK, such as the 2012 Olympic and Paralympic Games, the 2015 Rugby World Cup, and the 2019 Cricket World Cup. These events have helped to raise the profile of sport in the UK and inspired more people to get involved. 

In addition, the government has invested heavily in grassroots sport in recent years. This has helped to make sport more accessible and affordable for people of all ages and backgrounds. 

Overall, the data suggests that participation in and spectatorship of sports events in the UK has increased over the past decade. This is a positive development, as sport has many benefits for both individuals and society as a whole.

Let's take a closer look at the growing popularity of different sports in the UK:

  • Pickleball: Pickleball has gained substantial traction in the UK in recent years. It is a sport that combines elements of tennis, badminton, and table tennis. According to the British Pickleball Association, as of June 2023, there are estimated to be over 10,000 pickleball players in the UK, a 100% increase from the 5,000 players in 2021. Its inclusive nature, easy-to-learn rules, and social aspects make it appealing to a wide range of age groups. 
  • Beach Volleyball: The UK's stunning coastline has made beach volleyball a sought-after sport during the summer months. The British Beach Volleyball Association reports a steady rise in participation, with beach volleyball events attracting both amateur and professional players. The sport's dynamic nature, teamwork requirements, and the scenic backdrop of sandy beaches contribute to its popularity. 
  • Obstacle course racing: (OCR) is a rapidly growing sport in the UK. The number of OCR participants in the UK has increased by 500% in the past five years, and there are now an estimated 10,000 OCR participants in the country according to OCRA UK. OCR is a great way to challenge yourself physically and mentally, and it is also a lot of fun. 


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How to organise a sports event: 6 Key steps

The popularity and accessibility of these sports are making organisations, public administration, and companies extremely interested to organise sports events for several reasons such as raising awareness of the health benefits, creating an environment that improves communication and network, as well as many other benefits.  

For that reason, we often get asked: ‘’how to organise a sports event?’’ or ‘’ what are the best practices of sports and event management?’  

✅ Event Planning:

Begin by defining the purpose, scope, and target audience of your event. Create a detailed plan outlining the timeline, budget, logistics, and required resources. Sports event management companies like Sportmadness can help you plan your event effectively and efficiently.

✅ Budgeting:

Allocate funds for venue rental, equipment, marketing, participant amenities, and other event-related expenses. Seek potential sponsors or explore partnerships to offset costs.

✅ Venue Selection:

Choose a suitable venue that aligns with the nature of your event and can accommodate the expected number of participants. Consider factors such as accessibility, amenities, and available facilities.

✅ Permits and Permissions:

Familiarise yourself with the necessary permits, licenses, and insurance requirements. Obtain the required approvals from local authorities and relevant sports organisations.

✅ Marketing and Promotion:

Develop a comprehensive marketing strategy to create awareness and attract participants. Utilise various channels such as social media, online platforms, local newspapers, and community networks.

✅ Participant Registration:

Implement an efficient registration system that allows participants to sign up easily. Provide clear instructions, collect necessary information, and offer multiple registration options for convenience. 

how to organise a sports event

Sportmadness: your partner in sports event management: 

When it comes to organising a sports event in the UK, partnering with Sportmadness can elevate your event to new heights.

As a leading sports event management company, Sportmadness brings a wealth of experience, expertise, and industry connections to the table. We have successfully organised numerous sports events, ranging from small-scale tournaments to large-scale championships.

Take a look at some of our success stories HERE 

🏆 Collaborating with sportmadness: process and benefits: 

  1. Initial Consultation: Sportmadness will conduct an in-depth consultation to understand your event requirements, objectives, and budget constraints. 
  2. Event Planning and Execution: Our dedicated team will assist you in developing a comprehensive event plan, handling logistics, managing registrations, and ensuring smooth execution. 
  3. Marketing and Promotion: We will leverage our marketing expertise to create buzz around your event, attract participants, and maximise exposure. 
  4. On-Site Event Management: We handle the hiring process of staff and volunteers who will oversee all aspects of event management, including venue setup, participant coordination, and on-site support. 
  5. Enhanced Event Experiences: Sportmadness goes the extra mile to create memorable experiences for participants and spectators, ensuring that your event leaves a lasting impression. 

Organising a sporting event in the UK presents a unique opportunity to promote physical activity, foster community engagement, and highlight the vibrant sports culture of the country.

By following the key steps discussed in this article and collaborating with Sportmadness, you can ensure the success and impact of your event. 

Start planning your sporting event in the UK today and let Sportmadness guide you every step of the way. 

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