How to organise a sucessful sports event

Are you thinking of organising a sports event? Organising a sports event is far from simple. There are many different steps to be followed and they are all interrelated: from the initial idea of the event, through planning and commercialisation, and finally to the execution of the event.

Missing one or more aspects of any of these phases can be detrimental to the success of the event.

Our 4 Steps for organising a sports event

Find out the most important steps in order to organising an effective and succesful sports event alongsite one of the fastest growing sports event management companies.

steps to organize a sporting event

1) Analysis and Design Thinking

As Seneca said "There is no favorable wind for the sailor who doesn’t know where to go": the first step towards success is good planning and at Sportmadness we are perfectly aware of this.

For a sports event to become a unique and unforgettable experience for its users, the first requirement is to carry out a detailed preliminary analysis process.

We want to understand what our customer's objectives and constraints are, in order to adjust each event design process around them.

To do so, we apply a Design Thinking methodology that allows us to create tailor-made products and services, involving our client step by step. We are constantly looking for new and innovative ideas, in order to surprise, satisfy all needs and find the most effective solution.

In addition to this, we prepare an exhaustive economic forecast so that all the investment is under control and allows us to optimise the results.

Our experience and knowledge in sports management allows us to take care of every detail, creating amateur sport experiences in a sustainable and professional way, adjusted to each budget, but always reaching the maximum quality.

organize a sporting event

2) Commercialisation and promotion

In order for an event to have the necessary reach, it is necessary for it to be present digitally. This is why we provide all our services with a website or landing page that expresses 100% the objective and value of the project. With this, users will also be able to register quickly and easily thanks to our digitalised processes: we provide payment platforms, applications and all the technological solutions necessary to guarantee the best experience.

As experts in organising sports events, we want to give our clients the security of reaching their target audience: with SEM or Paid Media promotional campaigns, SEO and offline actions (press, media), we will make all the necessary noise and get to where we need to be.

At the same time, we support you in the whole process of finding sponsorships and activating them during the event.

marketing to organize a sporting event

3) Execution

Once everything is planned, the only thing left to do is to put it into action: at Sportmadness we make sure that everything runs smoothly.

The first fundamental step for an event to be carried out properly is the respect of compliance and security standards. We strictly adhere to all current legislation, both in terms of employment and data protection, as well as other regulatory obligations. Our entire team's top priority is to safeguard users, both in terms of security and privacy.

In addition to this, we take meticulous care of the operation so that each piece is in place on the day of the event: material and human resources, final marketing actions... we leave nothing to chance and we make sure that all the pieces fit together correctly.

execution of a sporting event

4) What happens after the event?

Once the event is over, the last step is to analyse the results. We measure the impact of the project, collect all the key data and provide them to our client, evaluating together what has been the fulfilment of the objective.

And you, do you want to check if we are as good as we say we are?

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