Why your organisation should invest in esport tournaments & events
Esport, also known as electronic sports, has become a global phenomenon in recent years. This competitive form of gaming has captured the attention of millions worldwide, especially among the younger generation.
In this article, we will explore the emerging trend of esports, its impact in attracting the new generation, and how Sportmadness can assist organisations to invest in this emerging sport and use it to achieve their objectives.
Esport: what is it?
Esports or Electronic sports, refer to organised and competitive video gaming competitions where amateur, professional players or teams compete. These virtual showdowns take place in various popular video games and are streamed live to an audience on various streaming platforms, sometimes even in massive arenas.
As esports continue to gain popularity, they have created a unique space in the world of sports and entertainment. But how is the esport scene in the UK evolving? Let’s find out!
Setting up a successful esport academy
The UK esports industry is growing rapidly, with the number of gamers and enthusiasts increasing year on year. In 2023, the UK is estimated to have over 36.6 million gamers, of which 3.1 million are esports enthusiasts. This means that around 8.5% of gamers in the UK are esports enthusiasts, or almost 5% of the UK's population.
The UK esports scene is also home to some of the world's leading esports teams and organisations, such as Fnatic, Excel Esports, and Team Liquid. The UK also hosts a number of major esports tournaments each year, such as the Insomnia LAN Festival and the ESL One Birmingham Major.
So, let’s get to know the factors contributing to the UK's burgeoning esports landscape:
A Passionate Community: At the heart of UK's esport expansion lies a passionate and dedicated community of gamers. These individuals, ranging from casual players to aspiring professionals, have been instrumental in fueling the growth of competitive gaming within the country.
Increasing Local Tournaments: The UK has experienced a surge in local eSport tournaments and competitions. These events cater to a diverse range of games, from popular titles like League of Legends and Counter-Strike to niche favorites.
Educational Institutions Embrace eSports: Many schools and universities in the UK are recognising the potential of eSports as both a recreational and competitive activity. Educational institutions have started forming eSports clubs, organising internal competitions, and even offering scholarships to talented players.
Rise of Local eSports Organisations: The UK has seen the emergence of local eSports organisations dedicated to promoting competitive gaming. These organisations such as the British Esports Federation play a pivotal role in increasing the level of awareness, improving the standards of esports in the UK and inspiring future talent.
Youth Engagement: eSports holds a unique appeal for UK's youth. It provides an avenue for young people to engage, compete, and socialise, all within the context of their favorite games. This appeal has led to increased youth engagement in eSports.
So, as an entity or organisation, how can you leverage this popularity of eSports and target this vast, passionate, and youthful fan base? Read on to find out!
Seizing esports opportunities with Sportmadness
Now, let's talk about what matters to you as an organisation. How can you leverage this emerging sport and attract the young fan base?
Well, at Sportmadness, we are passionate about electronic sports, and from our experience, we can list a few methods that help organisations generate revenue or increase their visibility through eSports events:
- Sponsoring eSports Community Events: Organisations can sponsor community eSports events to raise brand awareness among a broad audience of young people. This can be an excellent way to connect with the community and show support for eSports. You can leverage Sportmadness's expertise to identify the best eSports events and organise a customised event with your organisation's name as the official sponsor.
- Organising eSports Events for Employees: Organisations can host eSports events for employees to boost morale, improve teamwork, and attract and retain top talent. At Sportmadness, we can help you identify and organise eSports events in various ways, such as tournaments, gaming stations, or creating an eSports team.
- Organising eSports Events for Students: Schools and universities can make the most of this trend. Students are among the biggest eSports fans, so educational institutions can organise events that allow students to meet, make friends, and enhance the organisation's brand image. They can also create an eSports team and participate in other competitions.
After listing some of the methods you can implement to take advantage of the popularity of eSports, let's take a look at a concrete example of Sportmadness's expertise in organising eSports events: The Sportmadness eSports tournament in Trillo (Guadalajara). Over 30 young people from the municipality participated in the popular FIFA football game, showcasing their virtual skills on the field. CHECK THE LINK HERE.
eSports have emerged as a powerful means of engaging the new generation and building lasting connections with this tech-savvy audience. By organising eSports events with the assistance of Sportmadness, companies and institutions can tap into this growing trend, reach their target audience, and leave a memorable mark.
Help your brand or institution to reach new heights by embracing the eSports movement and connecting with this passionate and engaged new generation.
Contact us today to explore how we can collaborate and create unforgettable esports experiences together.
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