The client
This project was born from the illusion of promoting innovative and niche sport in different provinces of Spain.
Speed skating is a sport that transmits sensations that are difficult to explain, and this led us to want to promote it in several municipalities in the territory, where more and more people are falling in love with this practice.
To achieve the necessary repercussion, it is necessary to collaborate with public institutions, sponsors who believe in its values and media that spread the message. Under this premise, we have already managed to organise several Roller Series events in different places in Spain: Tudela, Ribadesella, Quintanar de la Orden and Burgos.
The project
The Roller Series event counts on large-scale collaborations such as the Spanish Skating Federation and the sports equipment shop SkatePro, as well as other local sponsors who can support the event.
The half marathon format (21km) and the attractiveness of the route are two fundamental elements that Roller Series incorporates in each of its editions. In addition, in order to promote the practice of this sport among the youngest skaters, specific categories are created for beginners and several activities are held in which all the skaters participate.
It is essential to try to offer skaters and attendees the best possible user experience.
The results
A national audience to promote speed skating.
The result of Roller Series in the municipalities where it is organised is always a success, as the character of the event is totally professional and adapted to the needs of the participants.
Proof of this are the multiple appearances in the press, Spanish national media and several specialised sports blogs, as well as the creation of a loyal community that tries to attend most of Roller Series events.
