Unleash - AXA

A corporate event where fun, sport and talent come together


The client

AXA is one of the leading international insurance companies. Their need was to create a corporate event based on sport.   At Sportmadness, thanks to our resources and know-how, we have organised "Unleash 2019", one of the most important events for them in terms of talent recruitment.

The project

After receiving a short briefing from the company, we helped to create and execute a variety of fun and sporting activities, so that all those attending the event who came to the AXA HUB inside the outdoor venue could participate.   5 vs 5 human table football, self-defence classes, Mindfulness classes and the design of a personalised quiz which was projected through a digital touch iTotem: lots of different options for a day full of fun!

The results

The client was very satisfied with the whole event due to the quality of the activities organised, which have seen the active and positive participation of its attendees.   In addition, the company has valued very positively the professionalism and attention of Sportmadness and its service, able to meet the expectations of the event.

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