How to achieve brand presence in a sporting event?

The presence of the brand in an event is crucial for companies to show their products and services to a target audience. It is a powerful marketing tool that helps businesses build brand awareness, generate leads, and build customer relationships.

✔️ Step 1: Create the strategy

The first step is to create a strategy to make the brand stand out. Company brand elements such as the logo, tagline, and colors should be used consistently across all communication channels to create a cohesive and memorable brand experience.

✔️ Step 2: Select the best format

Subsequently, it is essential to select the ideal format according to each event; drop flags, tents, signage, or digital screens are some of the most popular examples. The key will reside in placing these elements strategically in our event to capture the public's attention.

✔️ Step 3: Create a memorable brand experience

Another key to creating a successful brand presence at an event is engagement. Businesses need to engage with their audience in a way that goes beyond simply selling their products. This can be accomplished by offering interactive experiences such as product demos, games, or contests.

✔️ Step 4: Generate content and share it

Social networks are an effective tool to improve brand presence at an event. You can use social media platforms to build excitement before the event, provide live updates during the event, and follow up with attendees after the event. Social networks can also be used to interact with attendees and answer their questions.

✔️ Step 5: Evaluate the results

Measuring the effectiveness of the brand presence at the event is crucial. You need to track metrics like booth traffic, leads generated, social media engagement, and overall brand awareness to do this. These metrics will help evaluate the success of the brand presence strategy and make improvements for future events.

Some examples of sporting events with brand presence

Madness Fight Tournament

A mixed martial arts tournament in Bolivia that aims to elevate this sport category in Latin America. In it, numerous personalized elements with the Sportmadness image were used, such as the octagon or the photocall. In this way, the maximum visibility of the brand was guaranteed during the broadcast of the event.