The client
Color Santos Run Experience 2024 was organized by Sportmadness São Paulo in Brazil, as part of their focus on organizing innovative sports events, drawing on past experiences in Spain.
The project
The event aimed to maintain a festive and family-friendly atmosphere while promoting competitiveness in 5 km and 10 km races. Additionally, prize categories were established for both gender and age groups, with over 750 runners participating.
Throughout the event, additional services were provided to enhance the user experience, including a DJ zone, booths for material distribution, a stage with physical education instructors for pre-event warm-ups, dance fitness classes at the end of the competition, and trophy awards.
Furthermore, the event also stood out by the runner's kit, which included a shirt, bib, medal, and colored powders, and was highlighted by participants for its originality and quality of materials.
The results
COLOR SANTOS RUN EXPERIENCE 2024 achieved outstanding participation and impact, attracting runners of various backgrounds, including influencers. The detailed results by category and gender, coupled with the high satisfaction expressed in the initial survey, underscore the success of this sports event in Brazil.
