Learn globally, act locally

Our commitment at Sportmadness is that everyone, everywhere in the world, can enjoy the best sporting experiences.
And to achieve this we need two things; knowledge and capillarity.

That's why we have a franchise model that gives us the necessary capillarity to be able to reach any corner of the world through excellent local entrepreneurs, who generate multiple services, and therefore knowledge, backed by a Central team that supports them at all times.

It is not something new that we have invented.
It is a model that has been in operation for dozens of years and in which the greatest exponents are the large professional services firms such as Deloitte, KPMG, PwC or EY.

Yes, surprising as it may seem, their structure is very similar to the franchise model.

All of them have a central headquarters that does not provide the services offered by local entities and is dedicated solely to supporting the development of each member of the network through the definition of the common strategy, the generation of tools, the development of the brand and, above all, nourishes them with the knowledge generated by each member of the network in their respective areas.

This model allows us to ensure that a local entrepreneur anywhere in the world can receive, in an actionable format, dozens of ideas for projects and services to replicate in their area. In most cases, these ideas will require adaptation to the local environment. And that's when the magic happens and when "learn global, act local" happens.

And in this case, size matters. And the bigger the better. Scale is what allows the local entrepreneur to receive much more than he or she gives. If there are 20 people in the network, fine. If there are 50, all the better. And if there are 600, so much better, because as an entrepreneur, you contribute 1 and receive 600, so you come out ahead and you do it from the start and continuously, as the flow of new ideas and services is incessant and growing over time.

The hardest part is to get the wheel turning at the beginning, but with each passing day and if you do things right, with the support of compound interest, the formula works better and better. The "snowball" gets bigger and bigger, helping more entrepreneurs and with it thousands and thousands more people, giving them access to the best quality sporting experiences where they live.

As you can imagine, none of this is easy. In this life, almost nothing good ever is.

Making it work requires a tireless process of generating new ideas and services, sharing them in clear and actionable formats, translating them into multiple languages, hours and hours of training to pass on the knowledge, and, finally, making numerous changes to adapt them locally.

But with hard work and perseverance, you get there. And seeing how every day more and more entrepreneurs are building their own successful businesses and enabling thousands of people to enjoy sports makes the effort worthwhile.

Alejandro García Founder & CEO Sportmadness

Do you want to know more about how to open an events and academies sports franchise? Contact us using the form below:

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